10 January 2001 - The online community for the marketing, media, new media, advertising and design industries - mad.co.uk has teamed up with Communications Group YAC to offer personal YAC Numbers and selected special offers to subscribers of mad.co.uk.

This new strategic partnership will offer future, and the 85,000 existing mad.co.uk subscribers the ability to sign up for the free unified communications service that redirects all live calls to the number of your choice and delivers faxes and voice messages to the users email inbox via one telephone number.

Stephen Brooks, publisher of mad.co.uk explains: "This partnership offers a time-saving service that ensures professionals will never miss that essential message, this is a highly innovative and personalised service."

mad.co.uk and YAC are currently offering mad.co.uk users a free WAP mobile phone and mini-disc player when they sign up for a 12 month airtime agreement with Vodaphone via, The Carphone Warehouse, a strategic partner of YAC.

Vice President of Business Development at YAC - Piers Mummery, explains: "Our research has shown that a large proportion of YAC Subscribers are from the marketing, media, new media, advertising and design sectors. Mad.co.uk is the market leader and offers a comprehensive proposition with a strong brand, an ideal partner for YAC."