Former TDK Systems Europe MD Joins YAC

10th August, 2000 - YAC, the unified communications company, has appointed Keith Marsden as UK Managing Director with immediate effect.

Keith joins YAC from TDK Systems Europe Ltd where he had been Managing Director for four years. At TDK Systems Europe Ltd, the mobile communications division of TDK Corporation, Keith led the company strategy for the emerging Bluetooth market.

Talking about his new role, Keith said: "I have been extremely impressed with YAC since launch last November. One of the key reasons for joining was the opportunity to head up this strong UK team whilst driving and enhancing the already impressive UK market growth. This is a very exciting time, both for YAC and myself."

YAC CEO and Chairman, Mike Feerick said: "Keith's extensive management experience in the communications industry will prove invaluable to us. Our development thus far has been tremendous and as we continue this rapid growth we need to embrace the management disciplines of more established companies. Keith brings this experience and an ability to lead from the front."

Keith's early career saw him spend eight years working in the BT Datacoms division, then move onto become MD of Psion Dacom (now known as Psion Connect) where he pioneered the company's successful entry into the PC card marketplace. In 1996 he became MD of Greycell Systems, a leading European manufacturer of connectivity products for notebook PCs. Keith headed the rapid expansion of the company and negotiated its sale to TDK in 1997.