Graham Cove joins YAC, the managed and hosted telecom solutions company, as Chief Executive

15th October 2001 - YAC, the managed and hosted telecom solutions company, has hired Graham Cove as Chief Executive.

Cove joins YAC from Redstone Telecom, which he founded and as Chief Executive built into an £80M turnover business over 6 years. Cove started his career working in sales for Mars Confectionery Ltd and Duracell Batteries before joining Mercury One2One as Director of Sales in 1990. After four years at One2One, during which he had sole responsibility for developing the sales and trade marketing strategies, he moved to the mobile communications division of Time Retail Finance, the credit card arm of the Kingfisher Group, looking to set up and manage a service provision business. Cove's role at YAC is to grow and strengthen the business through partnerships and to continue to develop its innovative communications solutions.

Graham Cove, speaking on his appointment, said: "The managed and hosted telecoms solution's that YAC provides are innovative and of great value to a huge audience - encompassing direct business users, telecom re-sellers and Telco's who do not wish to invest themselves in value added platforms. The industry is young and exciting with huge potential and YAC has already developed a strong track record - I am delighted to be building the company into a strong business with a genuine 'must-have' product set"

Samer Salty, CEO of zouk ventures, YAC's lead investor, said: "This is a fantastic appointment for YAC and further strengthens its management team. Graham's focus on revenue build-up and extensive experience in developing and growing innovative young companies within the telecoms sector makes him best placed to build YAC to its full potential as a leading provider of inbound call management solutions. YAC has been growing from strength to strength since its third round of funding earlier this year and Graham's appointment is another milestone in its continuing success."